MARKETING STRATEGIES FOR MUSICIANS

One of the most relevant and important activities for a musician or artist is to create a solid marketing strategy, understanding the key moments when all attention must be on metrics, aligned with promotions and tours. A well-known music strategist, and former VP of Strategy at Downtown Records: Amber Horsburgh, has been able to summarize the vital activities a strategist must have. Some of the most important core skills she outlines in her StratTrack process are to have research skills: surfacing the right information and data; execution: take those observations and make them happen; network: being able to connect and provide value to others to achieve growth; leadership: help others obtain their goals and be a team player. Creating a marketing strategy has budgets, designs, deadlines, managing people, and project management. An underlying factor across all successful marketing strategies is that authenticity must be present, keeping tabs with what the artist and their music want to communicate. Today, many labels, ad agencies and artists are in dire need of strategists, in order to create a more robust, digital and physical footprint.

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LIVE MUSIC: TRAVEL THE WORLD DOING SOMETHING THAT YOU LOVE

Live music is probably the most exciting part of the music industry, the fans, the stage, the venue and the lights all make a magical mix. We all love the rush when the spotlight comes on! Have you thought about all the work that is put into live music? From moving the equipment from one city to another, all the logistics involved in having sometimes hundreds of people working in-sync, to selling tickets and making sure the concession stand doesn't run out of hot dogs.

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The Hottest Music Industry Jobs in 2018

There used to be a time when getting into the music business highly depended on a stroke of faith (where a talent scout might see you playing at a random bar) or that your family had enough money to pay famous DJ’s to get your single into top radio stations (i.e. Payola). Even though many music industry careers existed, it was hard to get into or even know about them, simply because there was not a transparent method of dissemination of information, and frankly speaking, record labels directed the way how the industry was supposed to work.

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Staying Relevant in an Ever-Changing Industry

Depending on the niche you’re focusing on, it’s vital to remain relevant. This can mean that you are active on social media by commenting about the latest trends in music technology, or by releasing remixes on your Soundcloud or Youtube channel. The goal is to engage with your audience in a natural and frequent way; you never know if your future employer, manager, or festival booker is following you or is already an avid fan of your music.

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7 Key Networking Tips You Should Use in 2018

We know you’re probably not fond of the idea of networking, and sometimes it might seem like a lot: where to go, what’s the etiquette, what to wear, how do I introduce myself, what can I bring to the table, who should I talk to, etc, etc, etc. In reality, networking should be a fun way to share knowledge with other music industry pros; the fact that some of them might have more experience than you doesn’t mean that you can’t provide value to them. These are some basic tips to succeed in your networking endeavor:

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